Emirates NBD and Flowwow Announce Strategic Partnership to Strengthen UAE’s Loyalty Program and Customer Engagement
Emirates NBD, a leading banking group in the MENA region, has announced a strategic partnership with Flowwow, a UAE-based gifting marketplace, to provide exclusive gifting offers for Emirates NBD card customers. With the UAE's loyalty program market projected to grow by 16.1% annually, reaching approximately $490.8 million in 2025, this partnership further strengthens the position of Emirates NBD and Flowwow as leaders in delivering innovative, rewarding customer engagement solutions with personalised benefits.
As part of this partnership, Flowwow has been integrated into Emirates NBD’s loyalty program, becoming a key gifting partner for the bank. Given that more than 70% of customers choose their banks based on the loyalty programs offered, this collaboration aims to increase customer engagement by providing added value through exclusive rewards. Customers can now enjoy special deals on a wide range of gifts, including flowers, confectionery, bakeries, indoor plants, and many more categories. New users will receive a 15% exclusive discount on their first order, while existing users will benefit from a 10% discount on all subsequent purchases. As banks in the UAE and MENA region increasingly adopt innovative loyalty initiatives, integrating digital transformation, super apps, and fintech partnerships, Flowwow’s integration with Emirates NBD follows with this trend.
Starting with a partnership with Emirates NBD, Flowwow plans to expand its partner relationships in the MENA region in 2025, collaborating with various UAE companies, financial institutions, as well as social and charitable projects. The partnership with Emirates NBD reflects the company's commitment to expanding its footprint in the region and providing exclusive deals to customers.
“We are pleased to partner with Emirates NBD, a trusted financial institution with a strong customer-first approach. By integrating with Emirates NBD’s card loyalty program, we aim to make gifting more accessible, enjoyable, and rewarding for their valued customers. At Flowwow, our goal is to expand our best practices through strategic partnerships, providing superior benefits via bank loyalty programs, including exclusive discounts and offers for loyalty program users,” commented Slava Bogdan, CEO at Flowwow.”
Emirates NBD continues to expand its network of partners across various sectors, including dining, entertainment, fitness, fashion, travel, and e-commerce. This partnership with Flowwow is part of the bank’s broader strategy to strengthen relationships with innovative businesses that align with its vision of providing exceptional customer experiences.
The partnership between Emirates NBD and Flowwow brings exclusive gifting rewards to customers, showcasing both companies’ dedication to delivering innovative experiences and leading the way in the UAE’s growing loyalty program market.