A fresh new look

Who are we?

Gifts and flowers
marketplace

Bringing together thousands of local sellers and millions of customers who share a passion for giving and the convenience of online shopping

Our mission is to spread joy through every gift given and received on Flowwow

We're striving to turn every interaction with our brand into a positive experience

In October 2024 we refreshed our brand identity to better align with our evolving goals and values

Rebranding objectives

Initially a flower delivery service, Flowwow has evolved over the past three years into a much broader marketplace

We're now focused on expanding beyond flowers, developing our pastries, indoor plants, decor and other categories while prioritising local brands. Our new identity better reflects our values and the diverse range of products we offer

A journey of evolution

Flowwow has undergone a transformation while staying true to its core essence. The flower, our enduring symbol, remains a testament to the emotional connection we foster between our brand, givers and recipients

We're refreshing our colour palette, staying true to our brand values while embracing a more modern aesthetic

We've expanded our focus to include new categories, ensuring there's something for everyone. Our mission to connect people and deliver emotions remains unchanged

What's new?

Key visual

Inspired by the Shuka Brand Bureau's concept, Flowwow's design team crafted a new vision for our corporate logo, which serves as the foundation of our brand identity

before

after

Our iconic flower has become more versatile and adaptable. It can now be transformed into a cake, a surprise box, or even a crown, depending on the occasion and your preferences.

Our new logo reflects our diverse range of categories and our aspiration to be a platform for everyone

Colour

We've shifted from a fiery orange to a softer, more natural coral. This colour symbolises a balance of energy and tranquility, evoking feelings of warmth and comfort. It invites customers to engage with our brand on a long-term basis and encourages them to choose gifts with ease

before

after

worlds of

Flowwow

At the heart of our rebranding was the vision of crafting enchanting emotional worlds

The Shuka Brand Bureau's creative team envisioned a concept where the diverse moods and experiences of our users would shape distinct Flowwow worlds. By merging the authenticity of local shops with modern technology, we've created unique and imaginative visual experiences

AI

To bring Flowwow's visual identity to life, we harnessed the power of AI. This innovative approach perfectly captured our brand's vibrant personality

Upgrade plan

By autumn 2025, we will have our new style and logo rolled out across all our channels

Our signature flower will make its debut on social media, followed by updates to our banner advertising and product communications on the website and app