Brand
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Typography
Regular
Regular
Letter spacing: 10%
Line height: 109%
For bold text, add an outer stroke of 0.5px to 2px, depending on the Header Caps size
For highlight headings and main text
For interfaces
Brand Colours
Coral is our primary colour; we use it as a background or for emphasis when needed.
#FF7663
Coral Flowwow
#FF9486
Coral shade 4
#FFAFA4
Coral shade 3
#FFC9C2
Coral shade 2
#FEE2DF
Coral shade 1
#370B27
Deep purpur
#FFE9EE
Soft pink
#FFF1E5
Comfy beige
#F1ECFF
Soft purple
#DFEFFF
Spring blue
Decorative Graphics
2D Graphics
The core set of graphic elements includes attributes from Flowwow’s magical world. These can complement typographic compositions or realistic product visualisations.
3D Graphics
Using 3D elements allows for clearer communication of ideas and sharper focus on product features. They also help highlight core brand elements, such as the logo and its components.
